SEO is architecture
URL structure, intent, speed, and schema are decided before polish — not patched after.
About FlintHorn
Trade websites. Newt at newt.io for the leads.
FlintHorn builds trade websites that rank. Newt (newt.io) qualifies the leads — Hot jobs to your phone, not buried in email.
Why this agency looks the way it does.
Narrow focus. Senior delivery. A real product on the side.
The problem
Generic agencies ship generic front doors.
Most agencies will take any client, any niche, any template. Trade shops end up with brochure sites, contact forms that treat a burst pipe like a newsletter signup, and SEO bolted on after launch.
The bet See Newt →
Specialize in the trades — and ship the missing product.
FlintHorn focuses on HVAC, plumbing, and roofing. We treat design and SEO as one brief, and we built Newt so qualification is part of the architecture: Hot, Good, Okay, Bad — emergencies first.
How we work
One founder. No handoffs. No junior farm.
Alexander Fountain runs FlintHorn end to end — strategy, build, SEO foundations, and Newt configuration. You talk to the person doing the work. That is intentional.
1
Founder
Senior-only delivery
3
Core trades
HVAC, plumbing, roofing
0
SEO drops on our migrations
Traffic continuity by design
Newt
Built in-house
Lead qualification for trades
Principles we do not negotiate.
Qualify before you dial
A form that only collects name and email is not a lead system. Newt scores urgency and fit.
Narrow beats loud
We would rather be excellent for trade shops than average for everyone.
Migrations without drama
Rebuilds protect the rankings that already send you work.
Senior only
No bait-and-switch to juniors. You work with the founder who ships.
Product + agency
Newt is not a partner widget. We built it, we embed it, we stand behind it.
Who you work with.
FlintHorn is Alexander Fountain — founder, builder, and the person behind Newt.
Alexander Fountain
FounderFounder of FlintHorn and builder of Newt. Full-stack developer focused on SEO-first websites and lead systems for HVAC, plumbing, and roofing companies.
Proof that still matters
Technical outcomes from prior work — plus the product we ship for trades.
Product Visit newt.io
Newt — lead qualification for trades
Designed and shipped Newt with HVAC, plumbing, and roofing starter packs, Hot/Good/Okay/Bad scoring, service-area logic, and a free plan shops can embed the same day.
3 Trade packs
4 Score buckets
$0 To start
Migration
Platform migration with zero ranking drops
Replatformed a content-heavy site without losing rankings and shipped at a 100 Lighthouse score — the same discipline we bring to trade rebuilds.
0 Ranking drops
100 Lighthouse
Client name available on request
Accessibility
ADA remediation for a state court system
WCAG 2.1 AA remediation with a 9.8/10 WAVE score, zero errors, and zero downtime.
9.8/10 WAVE
0 Errors
Client name available on request