Modern, Conversion-Focused Design
Clean, fast layouts built around how your visitors actually behave — not just what looks good in a mockup.
Website Redesign Services
A Website Redesign That Actually Works — For Users and for Google.
Most redesigns make a site look better and rank worse. FlintHorn redesigns websites where modern design and stronger SEO move together — so you come out ahead on both.
Not just a new coat of paint.
Every redesign we do covers these bases — because a site that looks great but doesn’t rank or convert isn’t a success.
SEO Equity Protected
Your existing rankings, backlinks, and domain authority are audited and protected through every step of the redesign.
Performance Built In
Core Web Vitals, page speed, and mobile performance are benchmarked before and improved after — not ignored.
Content Audit and Migration
We review what you have, identify what’s working, and carry over the content and metadata that matters.
Clean Technical Foundation
Semantic HTML, proper heading structure, structured data, canonical tags — the technical layer that makes SEO work.
Conversion Architecture
Every page has a purpose. We design around your conversion goals — calls, leads, signups — not just aesthetics.
The opportunity and the risk — both are real.
A redesign done right is one of the highest-leverage moves you can make. Done wrong, it sets you back months.
The opportunity
Your current site is probably leaving traffic and leads on the table.
Slow load times, outdated layouts, unclear calls to action, content that isn’t structured for search — these aren’t just aesthetic problems. They’re costing you rankings and conversions every day. A well-executed redesign fixes all of it at once: better user experience, stronger technical SEO foundation, cleaner conversion paths. When it’s done right, you come out ranking better than before you started.
The risk See how we handle migrations too →
Most redesigns hurt SEO. Here’s why.
URL structures change without redirect maps. Metadata gets dropped in the CMS migration. Page titles get rewritten for style instead of search intent. Internal link structures collapse. These aren’t hypothetical — they’re the standard outcome when SEO isn’t part of the redesign process from day one. We’ve audited sites that lost 40–60% of their organic traffic after a redesign that had nothing technically “wrong” with it. The damage was entirely preventable.
Our approach
We audit before we design. Always.
Before we touch a wireframe, we crawl your current site, document your top-performing pages, and map every URL that needs to be preserved. SEO is part of the brief — not a checklist item at the end. The result is a site that looks like a full redesign and performs like one too, without the traffic cliff that most businesses experience in the months after launch.
0
SEO Ranking Drops Post-Redesign
Across all managed redesigns
0%
Include Pre-Redesign SEO Audit
Every project starts with data
0x
Average Conversion Rate Improvement
Design that converts, not just looks
0
Days Post-Launch Monitoring on Every Project
We watch what happens after launch
How we work
Our website redesign process.
Every redesign follows this structure. No shortcuts, no surprises.
1
SEO & Conversion Audit
We start by crawling your current site and reviewing your analytics. We document what’s ranking, what’s converting, what’s not, and what needs to be protected through the redesign.
2
Strategy & Scope
We define the goals of the redesign — traffic, conversions, brand, performance — and map out the scope. URL structure decisions, content consolidation, and redirect mapping happen here, before design starts.
3
Design
Wireframes and visual design with conversion architecture built in. Every layout decision is connected to a goal. You review and approve at key stages before we build anything.
4
Development
Clean, semantic code with SEO baked in at every layer — heading hierarchy, structured data, canonical tags, page speed, Core Web Vitals. We build on your chosen platform or recommend one based on your needs.
5
Pre-Launch SEO Review
Before go-live we audit the staging site: titles, descriptions, canonicals, redirects, sitemap, robots.txt, structured data, and performance. Issues get fixed before launch, not after.
6
Launch and Monitoring
We manage the launch, deploy redirects, submit the new sitemap, and monitor Google Search Console and rankings for 30 days. You get a final report confirming traffic continuity.
FlintHorn vs. typical agencies
What a proper website redesign actually looks like.
| Feature | FlintHorn | Typical Agency |
|---|---|---|
| SEO audit before design begins | ✓ | ✗ |
| URL mapping and redirect planning | ✓ | – |
| Conversion goals defined before wireframes | ✓ | ✗ |
| Core Web Vitals benchmarked before and after | ✓ | – |
| Structured data recreated on new site | ✓ | ✗ |
| Pre-launch SEO staging review | ✓ | ✗ |
| 30-day post-launch SEO monitoring | ✓ | ✗ |
| Rankings protected through the transition | ✓ | – |
Redesign questions, answered.
Will a website redesign hurt my SEO rankings?
It doesn’t have to — but it often does when SEO isn’t part of the redesign process. Most ranking drops after redesigns come from changed URL structures without proper redirects, lost metadata, or a weaker technical foundation on the new site. We audit your current SEO before we design anything, and we protect what’s working through every step of the build.
How long does a website redesign take?
Typically 8–14 weeks for a full redesign, depending on site size, content readiness, and complexity. We’ll give you a realistic timeline after we understand the scope — not a number designed to win the project.
Do I need to replace all my content or can I keep what I have?
Both options are valid and common. We audit your existing content as part of the process — some pages get carried over as-is, some get updated, some get consolidated, and some get cut. The goal is a site where every page has a purpose, not a direct copy of what you had before.
What platform will you build on?
It depends on your needs. We work across Astro, WordPress, Webflow, and headless CMS setups. We’ll recommend based on your content management needs, performance requirements, and budget — not based on what’s easiest for us.
Can you redesign just part of my site — not the whole thing?
Yes. A partial redesign or refresh is sometimes the right move — particularly if you have strong-performing sections you don’t want to disturb. We’ll tell you honestly whether a partial or full redesign makes more sense for your goals.
What if I already have a developer doing the redesign — can you just handle the SEO side?
Absolutely. We can come in as the dedicated SEO layer on a redesign being built by another team — pre-redesign audit, redirect mapping, staging review, launch monitoring, and post-launch reporting. Same process, different arrangement.
What clients say about working with us
“We were terrified of losing our rankings in a redesign. FlintHorn showed us exactly how they’d protect everything and delivered. Our traffic actually went up.”
“The difference between FlintHorn and our previous agency was night and day. They didn’t just make the site look better — they made it work better. Leads are up 40% since launch.”
“Other agencies wanted to start from scratch. FlintHorn showed us what was worth keeping and built around it. Smart, efficient, no wasted effort.”
Redesign resources
Guides to help you plan your next redesign the right way.
Web Design
How We Hit 100 Across All Four Lighthouse Categories — And Why It Matters for Your Rankings
A perfect Lighthouse score isn't a vanity metric. It's a direct signal to Google that your site loads fast, works for everyone, follows best practices, and is built for search. Here's what it takes to get there — and what it means for your rankings and conversions.
Website Migration
Drupal Website Migration: A Practical Guide to Moving Off Drupal
Migrating off Drupal — whether to WordPress, a headless CMS, or another platform — requires careful planning to protect your content, functionality, and SEO rankings.
Website Migration
Drupal to WordPress Migration: The Benefits and When It Makes Sense
Is migrating from Drupal to WordPress worth it? Here’s an honest look at the benefits, the trade-offs, and how to know if it’s the right move for your organization.