Website Migration Services
Most SEO problems after a migration were preventable. FlintHorn runs a structured, SEO-first migration process — redirects, indexing, content continuity — so your traffic survives the move.
Zero significant traffic losses
Every URL mapped and verified
Crawl errors, indexing, rankings
Across platforms and industries
The difference isn’t luck. It’s process.
Most developers treat a migration as a technical project — move the files, update the CMS, flip the DNS. SEO gets bolted on at the end, or not at all. By then the damage is done: broken redirects, lost metadata, URL structures that Google hasn’t re-indexed. Traffic drops that take months to recover, if they recover at all.
Before any build work begins, we audit your existing URL structure, metadata, backlink profile, and top-performing content. Everything worth protecting gets mapped. Every URL gets a redirect. Nothing goes to a 404 by accident.
Every migration we manage includes 30 days of post-launch monitoring — crawl errors, indexing status, ranking movements. If something slips through, we catch it and fix it before it compounds. That’s the window where most agencies go quiet. We don’t.
No surprises. No shortcuts. Every migration follows this structure.
We crawl your existing site and document every URL, page title, meta description, H1, and internal link. We identify your top-performing pages by traffic and backlinks — these get priority protection.
Every current URL gets mapped to its new destination. We build a complete redirect file — 301s for moved content, proper handling for consolidated or removed pages. No page is left unmapped.
Before launch we audit the new site in staging: page titles, meta descriptions, canonical tags, structured data, sitemap, robots.txt, page speed, and Core Web Vitals. Issues get fixed before go-live, not after.
We coordinate the DNS cutover, submit the new sitemap to Google Search Console, verify redirect chains are firing correctly, and confirm crawl access within hours of launch.
We monitor Google Search Console daily for crawl errors, coverage issues, and ranking changes for 30 days post-launch. We deliver a final report at day 30 confirming traffic continuity.
| Feature | FlintHorn | Typical Agency |
|---|---|---|
| Full URL audit before migration begins | ✓ | ✗ |
| Complete redirect mapping (every URL) | ✓ | – |
| SEO review of staging site before launch | ✓ | ✗ |
| Structured data and schema carried over | ✓ | ✗ |
| Core Web Vitals benchmarked pre and post | ✓ | – |
| Google Search Console monitoring at launch | ✓ | ✗ |
| 30-day post-launch SEO monitoring | ✓ | ✗ |
| Written migration report delivered | ✓ | ✗ |
It depends on the size and complexity of the site. A straightforward CMS migration for a 20–50 page site typically takes 6–10 weeks including the SEO audit, build, review, and launch phases. Larger or more complex sites take longer. We’ll give you a realistic timeline in our first conversation.
Not if the migration is handled correctly. Most ranking drops after migrations are caused by missed redirects, changed URL structures, or lost metadata — all of which are preventable. Our process is specifically designed around protecting your traffic continuity. We’ve never had a client experience a significant long-term ranking drop on a migration we managed.
We work across most major platforms. Common migrations we handle: Drupal to WordPress, WordPress to Webflow, Webflow to WordPress, legacy custom builds to modern CMS platforms, and static site migrations. If you’re on something unusual, ask us — we’ll tell you honestly whether it’s in our wheelhouse.
No. Our migration process is platform-agnostic on the SEO side. We adapt to whatever you’re moving from and whatever you’re moving to.
Less so. If your current site isn’t ranking well, there’s less equity to protect. In those cases a migration is often an opportunity to improve your SEO foundation at the same time. We’ll audit what you have and tell you what’s worth carrying over versus what should be rebuilt properly.
Both. If you’re working with a development team on the build, we can come in as the dedicated SEO migration layer — audit, redirect mapping, staging review, launch monitoring, and post-launch reporting. You handle the dev, we handle the SEO continuity.
“Our migration was the smoothest I’ve ever been part of. Zero ranking drops, zero downtime. FlintHorn handled every detail — redirects, indexing, the works. We didn’t lose a single page of traffic.”
“We’d been putting off a migration for two years because we were terrified of losing our rankings. FlintHorn walked us through the whole process, showed us exactly how they’d protect our traffic, and delivered. Should have done it sooner.”
“Other agencies told us ranking drops were “normal” during a migration. FlintHorn told us they were preventable. They were right.”
Guides and checklists to help you plan your next migration.
A perfect Lighthouse score isn't a vanity metric. It's a direct signal to Google that your site loads fast, works for everyone, follows best practices, and is built for search. Here's what it takes to get there — and what it means for your rankings and conversions.
Migrating off Drupal — whether to WordPress, a headless CMS, or another platform — requires careful planning to protect your content, functionality, and SEO rankings.
Is migrating from Drupal to WordPress worth it? Here’s an honest look at the benefits, the trade-offs, and how to know if it’s the right move for your organization.
