Web Design and SEO Should Be One Brief — Not Two Vendors
When design and SEO are separate handoffs, you get a pretty site that nobody finds. Here is why they belong in the same brief — and what that looks like in practice.
Alexander has been building websites professionally for over a decade — across Drupal, WordPress, GatsbyJS, Webflow, and the modern Astro + Sanity + Cloudflare stack that FlintHorn builds on today. He’s worked on everything from small business sites to multi-tenant MLS platforms, government accessibility remediations, and headless CMS architectures.
He brings a developer’s precision to every project — which means SEO and performance aren’t treated as add-ons, they’re built into how the code is written.
He also built Newt, FlintHorn’s proprietary lead qualification tool, because he kept solving the same problem for clients and decided to build it properly once.
When design and SEO are separate handoffs, you get a pretty site that nobody finds. Here is why they belong in the same brief — and what that looks like in practice.
A redesign should improve how you look and how you rank. Here is the SEO equity checklist we use so a new site does not erase years of search work.
Two invoices feel thorough. They usually produce a site that looks finished and a backlog of SEO fixes that never ship. Here is what that split actually costs.