Business Deep Dive
We learn your goals, your competitors, your customers, and what’s worked (or hasn’t) in the past. This isn’t a form — it’s a real conversation.
Our Process
How We Work
No guesswork. No surprises. A clear, proven process from first conversation to launch day and beyond.
The Flinthorn Way
Simple, Transparent, Effective
Every project follows the same proven framework. We've refined it over 14+ years of combined experience building websites and growing search visibility. It works because it's built on one principle: development and SEO should never be separate conversations.
Here's exactly what happens when you work with us.
Step 1: Discovery & Strategy
Before we write a single line of code, we understand your business, your audience, and what success looks like.
Keyword & Search Research
Monty maps out the search landscape — what your customers are searching for, what your competitors rank for, and where the real opportunities are.
Site Architecture
Alexander plans the technical structure — page hierarchy, URL patterns, navigation flow. Every decision informed by the SEO research.
Step 2: Design & Build
Your site gets built from scratch — no templates, no page builders, no bloat. SEO is baked into every page as it’s created.
Custom Development
Alexander hand-codes your site using modern frameworks (Astro, React) with a headless CMS. The result: sub-second load times and a perfect Lighthouse score.
On-Page SEO Integration
As pages are built, Monty optimizes every one — title tags, meta descriptions, heading structure, internal links, schema markup. Not after launch. During build.
Content & Copy
We write conversion-focused copy informed by keyword research. Every heading, every CTA, every paragraph is doing double duty — engaging humans and satisfying search engines.
Accessibility Testing
Every page is tested against WCAG 2.1 standards. Keyboard navigation, screen reader compatibility, color contrast — we don’t ship until it passes.
Mobile-First Build
Your site is designed for phones first, then scaled up. Not the other way around. Because that’s how Google evaluates it and how most of your visitors see it.
Client Review
You see the site on a staging URL before anything goes live. We walk through every page together, make revisions, and don’t launch until you’re confident.
Step 3: Launch
Launch day is methodical, not chaotic. We’ve done this enough times to know exactly what needs to happen.
Technical Launch Checklist
DNS configuration, SSL certificates, redirect mapping, 404 handling, robots.txt, XML sitemap submission, Google Search Console verification. Every box checked.
Zero-Downtime Deployment
Your new site goes live on Cloudflare’s global edge network. No maintenance windows. No “please check back later” pages. Instant, seamless cutover.
Indexing & Crawl Monitoring
Monty monitors Google’s crawl of the new site in real-time. We catch and fix any indexing issues within hours, not weeks.
Performance Validation
Alexander runs final Lighthouse audits, Core Web Vitals checks, and cross-browser testing. If anything scores below our standards, we fix it before you see it.
Post-Launch
Step 4: Growth & Ongoing Support
Launch isn’t the finish line — it’s the starting line. A website that sits unchanged for a year is a website that falls behind.
After launch, Monty tracks your search performance, identifies new keyword opportunities, and recommends content that drives traffic. Alexander keeps the site updated, secure, and fast as browsers and standards evolve.
Whether you need a monthly retainer for ongoing optimization or just occasional updates, we’re here. And because we built it, we can make changes in minutes — not weeks.
Typical Timeline
0
Week
Discovery, research, and site architecture
0-3
Weeks
Design, development, and content creation
0
Week
Review, revisions, and launch prep
0-5
Weeks Total
From first call to live site
Questions About Our Process
What do you need from me to get started?
A conversation. We’ll ask about your business, goals, and any existing assets (logo, brand colors, content). If you have examples of sites you like, that helps too. We handle the rest.
How involved do I need to be during the build?
As involved as you want. Some clients review every page as it’s built. Others prefer to see the finished product. We’ll adapt to your style — but we’ll always keep you updated.
What if I need changes after launch?
You have two options. Use the CMS to make content changes yourself (text, images, pages) — it’s designed to be easy. Or ask us. Small changes are usually turned around the same day.
Do you require long-term contracts?
No. The site build is a one-time project fee. Ongoing SEO and maintenance retainers are month-to-month. Stay because it’s working, not because you’re locked in.
Can you work with my existing brand and content?
Absolutely. If you have a logo, brand guidelines, photos, and copy — we’ll use them. If you don’t, we can help create what’s needed.
What happens if I’m not happy with the design?
We include revision rounds in every project. You see the site before launch and we iterate until it’s right. We’ve never launched a site a client wasn’t proud of.